As the holiday season approaches, your stress level will probably rise. Especially for us travel business owners, holidays are one of our busiest seasons. In addition to your typical schedule of work, home and kids (if you’re a mom/ or if you have a family of your own) you also have to manage your travel business. The good news is, even with all the extra activities and preparations, you can still reduce your holiday stress for your travel business.
To help you during the holidays, here are some proven strategies to help you decrease your stress. Some of these may even be so effective that you’ll choose to use them all year long, not just during the holidays!
1. Start holiday planning and preparations earlier.
I remember when I was a newbie business owner, I was so stressed during the holidays, and I can tell you why…lack of early planning and implementation.
Can you imagine how much less stressed you’d feel if you had all your holiday marketing plan and implementations done in October?
- Pan your holiday marketing well in advance of using them. This way, you’ll have more time to review them. As the holidays get closer, review your marketing lists and make any minor adjustments you want.
- Spreading holiday marketing tasks out over longer periods of time means you‘ll have less stress during the holiday season.
- Plan marketing email and schedule social media posts.
Are your 2019 holiday marketing plan and promotions ready? If not, it’s not too late.
Here’s a course I’ve created to help you plan and create the content for your 2019 Holiday Promotion Blitz.
2. Streamline your business operations/ Automate processes
- Before the holiday frenzy hits, make sure you’re as streamlined as possible. Make sure you have as many things on autopilot as possible gives you time back to focus on the more important stuff.
Need recommendations for tools to automate your holiday marketing? Check out my article on The Right Tools and Resources for Automating Holiday Travel Reminders, Sales and Promotions.
3. Take shortcuts to save time.
Figure out easier ways to do things that will provide more time for other holiday tasks and activities.
- Time management. Prioritize the important tasks, after that, you can move on to the less important tasks.
I understand that time management is easier said than done, so if you need help with your Time Management, I have a course that can help you:
Learn effective strategies to manage your busy schedule and overall time to increase efficiency and productivity. Building your travel business empire requires you to master your time.
4. Learn to Delegate.
If you come to the realization that you’ve been put in charge of too many things, don’t pile on the stress – instead, delegate the tasks. Be wise enough to know when you need some help and ask for it.
It’s much easier and more efficient to hire people or give the tasks to people in your company who already know the ropes than doing it yourself. If you don’t have a permanent team in your company, keep a note about seasonal helpers, and let the ones you like know you’ll keep them in mind for future holiday needs.
5. Make holiday travels easy for your customers.
- Create an outline of a plan for holiday-themed sales and promotions that work best for your travel business.
- Group items together by price point. Put together special, limited-time packages. Thinking through this will eliminate those “I should have done that but now I don’t have time” moments.
- You can also have customized products ready to go and make sure to have a steady supply of your product during the holidays.
6. Scale down your holiday plans and expectations.
- Choose what you want to do. Ponder what the holidays truly mean to you and then express that meaning in your holiday marketing. By thinking about what you really want the holidays to mean to you and your travel business even for your family, you can let go of expectations and really enjoy your time together.
- Acknowledge that everything doesn’t need to be perfect. Scaling down your plans involves letting go of your “perfect dream” for your travel business during the holidays.
7. Take Time to Yourself.
We often take the time to think of our travel business and others during the holidays. While that’s very important to maintain, you can’t forget about yourself in the process. Remember to schedule “me” time and concentrate on winding down; get enough rest and buy yourself a present. In order to take good care of your travel business and others, you first have to take care of your own health and well- being.
We have this “perfect vision” or the “perfect dream” for our travel business, but trust me, there is no such thing as perfect. But by doing these tips, you can achieve the close-to-perfect version of the perfect vision you have for your travel business during the holidays.
As travel business owners, the holiday can be the most stressful time or the most wonderful time for us. This year, make the decision to reduce your holiday stress. By shedding the urge to be perfect, beginning holiday planning earlier, scaling down expectations, automating your business processes, and using shortcuts to save time, you’ll bring your tension level way down.
And as I’ve said before, one important key to success in your travel business is to start planning early. 2020 is just around the corner and if you want to get ahead in your marketing next year, my 2020 Ultimate Marketing Planner will help you Organize All Your 2020 Marketing Plans, Campaigns, and Events!
Make it your aim to make the holidays enjoyable for you, your travel business and your family because ultimately, isn’t that what the holidays are for?